Cost Sheet Automation
Quotation time 30 min → 2 min. 20 hrs/week eliminated. Errors 20% → <2%.
PropTechSales ModuleQuotationWorkflow Automation
Hi, I'm Murali 👋
I turn broken workflows into products people pay for.
2x founder, full-stack PM. I run the discovery calls, write the backend, design the screens, and sit with the client until they pay - whatever stands between zero and first revenue.
Most recently: took a treasury product from pre-revenue to a ₹12L ARR contract in 4 months.
2x Founder•0 → 1 Specialist•₹32L ARR across products•PropTech•FinTech•B2B SaaS
About Me
I've been curious about how things could work better for as long as I can remember.
As a kid waiting in my dad's car at toll booths, I'd imagine a world where cars could just pass through without stopping. Years later, something like FASTag showed up.
In college, hungry at midnight with no bike and no way to get food, I found myself thinking about a service that could bring it to me. Not long after, everyone was using apps like Swiggy.
The ideas came early. The ability to build them came much later.
So I learned. I learned how to talk to customers, design products, and build software, not because I wanted to collect skills, but because I wanted to turn ideas into something real.
Since then, I've worked across real estate, construction, and fintech, helping teams figure out what to build, why it matters, and how to get it into people's hands.
I do my best work when the answers aren't obvious yet. When everyone sees a messy process, a spreadsheet, or a bottleneck, I see something that can be made simpler.
- Based in
- Bangalore, India
- Open to
- Founding PM roles (pre-seed to Series A)
- Currently building
- A conversational AI chatbot over Bangalore's fragmented RERA projects data
- Last Shipped
- An editable repayment system for treasury teams managing 100+ borrowings
My Experience
Vitira · Product & Tech Advisor
Feb 2026 - May 2026Built a treasury system from scratch that tracked ₹7.94L in previously undetected annual discrepancies across 100+ borrowings and 10+ banks, replacing manual Excel reconciliation with daily automated matching.
Kaboo.ai · Founder & Product Lead
Jul 2024 - Jan 2026Founded a real estate broker-developer platform, raised capital, built the entire product personally, and shut it down after 50+ discovery calls revealed the real blocker wasn't the product - brokers wouldn't leave spreadsheets.
Habytat · Product Manager
Nov 2022 - Feb 2024Took a real estate CRM from a single pilot client to 8 enterprise accounts and 200 users, tracking ₹100 Cr+ in bookings. Led three client-facing products for Shriram and Century, including a post-sales app used by 500+ homeowners and a site-visit tool serving 1,500+ active users.
Materian · Co-Founder
Apr 2021 - Oct 2022Started a construction materials marketplace from zero, onboarded 30+ vendors, ran daily pricing operations, and facilitated ₹50K in buyer-seller transactions before shutting down on monetization constraints.
Andal Glass and Doors · Business Development Associate
May 2020 - Mar 2021Established vendor partnerships and drove partner-led growth.
Cognizant · Programmer Analyst Trainee
Jul 2019 - Mar 2020Backend mainframe developer for healthcare insurance processing.
Selected Product Outcomes
- Validated demand within 30 days and facilitated ₹50K in buyer-seller transactions
- Took Habytat from pre-revenue to ₹50K MRR in 4 months.
- Helped Vitira reach its first ₹1L MRR by restructuring activation priorities.
- Conducted 50+ customer interviews validating the Kaboo marketplace thesis.
- Reduced quotation generation from 30 minutes to 2 minutes.
- Built and launched multiple products serving 1,500+ users.
- Surfaced ~₹7.94L/year(est.) in untracked payment deltas across 100+ loans and 10+ banks.
- Expanded Habytat from 1 to 8 enterprise clients in a year (ACV ₹3.5L - 6L).
- Cut API response time from 20s to under 500ms by fixing a production N+1 query.
- Built a 23-model, 20+ endpoint backend solo, saving an estimated ₹15 - 20L in build cost.
Education
Indian School of Business
Oct 2024 - Mar 2025I-Venture @ ISB - Entrepreneurship (Immersive Programme)
A 6-month, full-time, on-campus programme for aspiring founders, built around shipping real ventures.
Anna University, Chennai
Aug 2015 - Apr 2019B.E., Mechanical Engineering
Engineering taught me to reason about systems and constraints, the same muscle I use on product today.
Skills
Product
- Hypothesis-Driven Discovery
- 0 → 1 Roadmap Ownership
- Roadmap Prioritization & Scope Cuts
- PRD & Spec Writing
- Go-to-Market
- GTM & Demand-Validation Experiments
- Pilot → Paid Conversion
- Activation & Retention
- Unit Economics & Financial Modeling (Excel)
Build
- MERN Stack
- PHP / Laravel
- REST API & Contract Design
- SQL - Query Optimization & Indexing
- Data Modeling & Schema Design
- Auth & RBAC Systems
- Real-Time Systems (WebSocket, Cron, Event-Driven Jobs)
- LLM / OpenAI Integration
- Full-Stack MVP
- AI-Assisted Development (Cursor, Claude)
- UI/UX Wireframing (Figma, End-to-End)
Domain
- Real Estate & PropTech
- Construction Tech
- FinTech & Treasury Systems
- Two-Sided Marketplaces
- Workflow Automation
- B2B SaaS & CRM
Operator
- 0 → 1 Execution
- Angel Fundraising
- Enterprise Client Management
- Pilot Management
- Stakeholder Management
- Cross-Functional Team Leadership
- Vendor Management
Tools
- GitHub
- Figma
- Excel
- Postman
- Trello
- Notion
Things I've shipped
Century Customer App
A homeowner application that kept their customers engaged with the brand even after handover. 2000+ active users
Real EstateB2CMobile App1000+ Users
Post-sales invoice processing
Invoice processing 2 hrs → 20 min. Monthly hours 100 → 16. Confirmation 7-10 days → 1-2 days.
PropTechPost-SalesInvoicesPayment Processing
Property Recommendation Engine
Built 6-weighted algorithm. <1 second response time. Validated PMH: 30-second matching reduces deal loss.
Matching AlgorithmReal EstateBuilt for BrokersFounder
Two-ledger loan tracking
Tracked ₹7.94L+ in untracked deltas. Two-ledger architecture (immutable + mutable). Daily reconciliation without Excel.
FinTechTreasury AutomationSystem DesignDatabase Architecture
Side Projects
Operating Principles
Ship something before asking for opinions.
Own the full stack — code, design, and decision.
A leader who doesn't understand the work is just a coordinator.
No task is below you if it's blocking progress.
User reaction beats user opinion. Build it, then listen.
Assumptions are liabilities. Question them before they get expensive.
Speed is only a strategy after you've picked the right direction.
Build for the users below the median, not the median ones.
Let's Talk
If you're building something and need someone who can operate across product, design, and engineering, I'd love to hear from you.